Monthly Archives: September 2013

How to Spot Fake Watches

By Graeme John Olsen

Fake watches are everywhere and are creating money for many counterfeiters and fake manufacturers. Most of these watches copy luxury brand watches for their high-value and high-quality names that carry integrity and high-profile status for anyone who wears them. While this kind of commercial thievery has been in existence for a long time, many people continue to buy these fake products, which is why the illegal production continues to this day. To avoid falling into this counterfeiting trap, here’s a few tips to remember when trying to buy a watch.
Most fake watches are sold either in illegal street stalls, individual websites, fake catalogs, or are peddled by individuals who discreetly carry them in their pockets or pouches in the streets. With most of these peddlers showing off a number of brand-name fake watches closely identical with the real ones, the fastest way to tell when they’re fakes are the prices. Genuine luxury brand watches never go under $250. Fake watches commonly sell from $10 to $150 only, so that should give an idea. Secondly, luxury watches are only sold through direct dealers, and they are never sold at a 50 percent discount or less, not even during closeout sales.
Fake brand-name watches or replicas are often advertised to have a life span of two to three years. Clearly, no luxury brand would sell their top watches for several hundreds of dollars to thousands only to die after their third year. Original luxury watches are known to last for several years because of their quality workmanship and expensive materials.
Luxury brand watches are always the subject of high-profile, expensive marketing strategies because of their target customers who are mostly the wealthy or the high-profile personalities. Websites that do not give significant marketing attention to their products or are simply peddled off in an auction-like manner are often selling counterfeit watches.
Fake watches are sold without warranty simply because they do not carry the expensive materials and the quality workmanship put into each one. Some buyers are also duped into buying “discounted” original luxury watches whose individual parts were actually taken from very old watches and sold as new. One has to have the good eye for detail to actually see that these individual parts do not match right.
An original luxury often uses a crystal, not an ordinary glass. A drop of water on a crystal will form beads, but on a glass the water will smear. Also, all genuine luxury watches with crystal are scratch-proof.
A fake watch usually copies everything that a genuine watch has, including the name and logo. Often, a genuine watch has their names and logos embossed, not printed. Embossing is a difficult and very precise process, and fake manufacturers commonly do not have this technology. Case backs are commonly engraved also in genuine watches, not stamped as with the fake ones.
The materials used in genuine watches are typically heavy and most fake watches are easily discovered for their lack of heft simply because they use cheaper, lighter materials.
There are many other unique features of genuine brand luxury watches which are not found in other luxury watches, and simply cannot be duplicated by makers of the fake ones. Half of the time, buyers are quite aware when the product they are being sold with are fakes, while some are simply duped into buying, for a “cheap” price, something that they were promised are discounted original luxury watches.
The best way to avoid buying a fake luxury watch is to get them only from authorized direct dealers. You can also check out the unique features of an original watch in an online or in store catalogs before deciding to buy. This way, your money need not be wasted.